About the program
Jumeirah Passport to Luxury at Lyxresan Travels
Jumeirah Hotels and Resorts was founded in Dubai in 1997, and the opening of Burj Al Arab two years later announced its ambitions to the world in a way that remains difficult to match. Rising 321 metres above an artificial island shaped like a billowing sail, the all-suite hotel became an instant global symbol of modern luxury hospitality. Across the portfolio, that same spirit carries into very different settings: Jumeirah Capri Palace overlooks the Bay of Naples and is home to the two Michelin-starred L’Olivo, while Jumeirah Bali commands the dramatic cliffs of Uluwatu. The newest flagship, Jumeirah Marsa Al Arab, represents the next chapter for the brand: a superyacht-inspired waterfront resort beside the Burj Al Arab, pairing expansive suites, destination dining, and an ambitious wellness concept with the highly personalized service culture that continues to define Jumeirah.
Jumeirah Passport to Luxury is the brand’s invitation-only advisor program. Through our Passport to Luxury status, we confirm exclusive amenities across participating Jumeirah properties, all seamlessly attached to your reservation prior to arrival, with VIP recognition communicated directly to the hotel team before check-in.
Jumeirah Passport to Luxury Benefits
Benefits subject to availability. Exact inclusions confirmed at booking.
No Extra Cost
You pay exactly the same rate as booking directly with the hotel. All partner benefits are complimentary — provided through our advisor relationship.
Request a Jumeirah quote.
Tell us your preferred property or destination and we'll come back with a confirmed rate, every included benefit, and any current promotions — at no extra cost to you.
Frequently Asked Questions
Common questions about Jumeirah
Are room upgrades guaranteed at Jumeirah hotels?
Some Jumeirah hotels offer guaranteed upgrades at the time of booking. At properties where upgrades are subject to availability at check-in, our hotel partners do their utmost to ensure our clients are upgraded — which happens in almost all cases.
