About the program
Preferred Platinum Partner at Lyxresan Travels
Founded in 1968, Preferred Hotels and Resorts is the world's largest independent hotel consortium — more than 700 independently owned and operated properties across 85 countries, organised into distinct collections from the Legend tier (the most extraordinary independent hotels anywhere) to the Beyond Green collection of sustainable luxury properties. What Preferred Hotels offers that no chain can is genuine diversity: properties with real personalities, real histories, real local roots. Passalacqua on Lake Como, named the world's best hotel in 2023. The Fullerton Singapore in the former 1928 General Post Office commanding the mouth of the Singapore River. Sandy Lane on Barbados's platinum west coast. The I Prefer loyalty programme allows points to be earned and redeemed across the entire 700+ property portfolio.
Through our advisor relationship with Preferred Hotels, we confirm exclusive amenities at all participating properties — all at the lowest available rate, with a welcome from the General Manager at each. The I Prefer loyalty programme allows points to be earned and redeemed across the entire 700+ property portfolio, making it one of the few programs that rewards independent travel at genuine scale.
Preferred Platinum Partner Benefits
Benefits subject to availability. Exact inclusions confirmed at booking.
No Extra Cost
You pay exactly the same rate as booking directly with the hotel. All partner benefits are complimentary — provided through our advisor relationship.
Request a Preferred Hotels quote.
Tell us your preferred property or destination and we'll come back with a confirmed rate, every included benefit, and any current promotions — at no extra cost to you.
Frequently Asked Questions
Common questions about Preferred Hotels
How do hotels qualify to join the Preferred collection?
Preferred Hotels & Resorts is an independent collection, not a chain. Hotels are individually reviewed and must meet rigorous quality standards across service, facilities, and guest experience to be accepted. Each property remains independently owned and operated — membership is a quality endorsement, not a franchise arrangement.
