About the program
Rocco Forte Knights at Lyxresan Travels
Rocco Forte Hotels was founded by Sir Rocco Forte in 1996, following the family's departure from the original Forte Hotels group. Since its inception, the brand has pursued a consistent vision: that the finest city hotels should feel like the finest private residences—extremely well run, thoughtfully designed, and never ostentatious. The hotel design programme, overseen by Sir Rocco's sister Olga Polizzi, has produced interiors of genuine refinement across properties in London, Rome, Edinburgh, Berlin, Florence, and Munich.
Hotel de Russie in Rome, occupying a Neoclassical palazzo on the Via del Babuino between Piazza del Popolo and the Spanish Steps, was immediately celebrated as one of Europe's finest urban hotels when it opened in 2000. In Scotland, The Balmoral in Edinburgh commands Princes Street opposite the Scott Monument with an architectural authority that few hotels anywhere can match. Hotel de La Ville, Rocco Forte's second Roman property, completed the brand's occupation of the most refined hospitality real estate in the Eternal City.
The Knights programme is Rocco Forte's preferred advisor program. Through our Knights status, Lyxresan Travels delivers exclusive amenities across all participating Rocco Forte properties — confirmed at the lowest available rate, with a full VIP briefing sent to the hotel team before your arrival.
Rocco Forte Knights Benefits
Benefits subject to availability. Exact inclusions confirmed at booking.
No Extra Cost
You pay exactly the same rate as booking directly with the hotel. All partner benefits are complimentary — provided through our advisor relationship.
Request a Rocco Forte quote.
Tell us your preferred property or destination and we'll come back with a confirmed rate, every included benefit, and any current promotions — at no extra cost to you.
Frequently Asked Questions
Common questions about Rocco Forte
What sets Rocco Forte apart from other European luxury hotel brands?
Rocco Forte's defining characteristic is restraint. The hotels are extremely well run but never showy — the design ethos, led by Olga Polizzi, favours refined materials and considered proportions over statement pieces. The service culture values discretion and genuine preparation over visible performance. For guests who find the more theatrical luxury hotel brands exhausting, Rocco Forte is often a big favorite.
Which Rocco Forte property would you recommend for a first stay?
Hotel de Russie in Rome is the flagship and the most complete statement of the brand's vision — exceptional location between Piazza del Popolo and the Spanish Steps, a garden courtyard that is among the finest in Rome, and a standard of service that has been consistently exceptional for more than two decades. Hotel de La Ville, also in Rome and on the Via Sistina above the Spanish Steps, offers an even more elevated and intimate experience.
